“We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of brand building, but without sales, there’s not much of a brand.”
Source twistimage.com
- Tags
- marketing
- sales
- marketing communications
- apple
- uniqlo
- Trader joe's
- consumers
- loyalty
- brand
- the real reason
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